Design Jam | Perth Design Thinking Bootcamp


Design Jam

Join the design movement in a 2-day, immersive learning experience covering all things design thinking, service design, and experience design.

100% natural, enriching learning. No artificial facilitators.

What's in
the jam jar?

Design Jam covers the core techniques, tools and frameworks to help you bring effective and innovative design into your organisation.

Design thinking

Design thinking, or human-centred design (HCD), is a creative problem solving approach. It's a process that starts with the people you're designing for and ends with new solutions that are tailor-made to suit their needs.

Service Design

Service Design (SD) focusses on ensuring a service deliberately meets the needs and goals of its users. At its best, it has the ability to take a mundane or routine experience and surprise, delight and make the experience truly meaningful.

Experience design

Experience design (XD) is the practice of purposefully designing products, processes, services and environments with a customer-centric focus on the quality of the user experience and context-relevant solutions.

👏 The proof is in the...jam.

"A fantastic learning experience - interactive, fun and thought-provoking. I walked away from the 2-day Design Jam with a bag full of tools and I can't wait to start using with my team."

Michala, Project Coordinator

"Design Jam was one of the best courses I have ever done - I loved being able to use my new skills for a real life problem."

Kate, Head of Member Experience

"Although challenging and fast paced at times, the atmosphere was friendly and casual and I was able to make some great connections with other innovators. I would definitely recommend."

Catherine, Innovation Consultant

Design Jam...
with a side of impact.

We don't believe in normal or boring. We believe learning happens best when you're surrounded by interesting people and applying the learning in a meaningful way.

Over your 2-day Design Jam journey, you'll apply the design concepts and tools we explore to a real-life business problem for local a social enterprise or not-for-profit.

At the end of Design Jam, you'll get to pitch back your ideas, prototypes and validation - and your idea might even get picked up for implementation!

Our secret

Over 2-days, we'll cover the entire design process, exploring tactics, tools and techniques that you can bring back into your organisation.

Day 1

Design foundations.

Understand the design thinking process, it's origins and explore case studies on how design thinking has impacted organisations world-wide.

Defining a Design challenge.

Identify what you're solving for by developing user point of view statements and a defining a structured design challenge question.

The importance of empathy.

Explore the importance of empathy in solution design and develop an empathy toolkit that can be used to identify user needs and core jobs-to-be-done.

Rapid research.

How to select and implement rapid research approaches that will uncover meaningful insights that inform your product design requirements.

Day 2

Building viable & loveable prototypes.

Explore the techniques used to build a viable prototype, including lo-fi models, such as paper prototypes, as well as complex digital solutions.

Running test-and-learn experiments

How to develop a lean prototyping plan and run structured, iterative test-and-learn experiments to test core assumptions with your users.

The service experience.

Understand the core principles of service design, how to develop a Service Blueprint and learn how it fits into a wider design toolkit.

Storytelling and sharing.

The mindsets required to be a design leader, and how to effectively share the design story with stakeholders or clients back in your organisation.

Each day runs 9:00 - 5:00pm, with breaks to enjoy some delicious and healthy morning tea ☕️, lunch 🥙 and afternoon tea 🍰.

Design matters

Design-led companies had 32% more revenue and 56% higher total returns to shareholders compared with other companies.

After analysing 300 public companies over a 5-year period, McKinsey & Co found that those with the strongest commitment to design drastically out achieved their competitors.

Read the article→.

Our inspiration

A spread of
useful tools.

You'll not only walk away with a new mindset, but a toolkit bursting with new techniques to try out, too.


Canvasses to articulate ideas and quickly plan for tests or experiments.


Tools and technique to rapidly create meaningful digital and service-based prototypes.


Capturing the needs of your archetypal users or stakeholders through the creation of proto-personas.


Approaches and tools to help plan and run great user interviews and surveys.


Design based approaches to identify and prioritise solutions to a design challenge.


Example of how leading organisations have used design to develop impactful, customer-centric solutions.


Using system thinking to go beyond customer journey maps and develop holistic service experiences.


Techniques and tools to design, plan, execute and track effective solution experiments.

You're in
good hands


Nate Sturcke is a passionate educator and supporter of the local Perth innovation ecosystem. Over the last 5 years Nate has worked with over 1,000 entrepreneurs through a variety of programs, including the Silicon-Valley based Founder Institute accelerator; Google-backed Startup Weekend; and RAC SeedSpark seed fund. In both 2017 and 2018, Nate was awarded the WA Startup Community award for his role in promoting early stage entrepreneurship throughout the state.

Learn more →


Matt Norman is a learning designer and facilitator working to transform education and training, starting in WA. He has over 5 years of experience running workshops with everyone from social impact professionals to at-risk youth, and has worked in advocacy and recruitment for the innovative Teach For Australia program. A graduate of both the Presencing Foundation Program on systems change, and the KAOSPILOT Masterclass in Learning Design, Matt’s passion is creating experiences that bring out the best in people.

Learn more →

We're proud to have worked with some amazing organisations. View case studies →

✌️ Interested? Let's chat!

If you're interested in learning more about our Design Jam, or how we can run a Design Jam just for your team, please get in touch by leaving your details below.