Empathy & Research for Innovation | Perth Innovation Bootcamp


Empathy and

Use rapid research and empathy mapping to understand the needs, wants, goals and aspirations of your customers.

Step into the shoes of your customer and find out what they really want.

1 day • From $299 per person • Available for teams and groups

Fast-moving and innovative organisations across all industries are recognising the need to work in more customer-centric ways. Too often we assume we know how to solve a problem without speaking to the people we’re solving for.

Human-centred design has to begin with empathy - before you even think about solutions, it’s crucial to make sure you’re solving the right problem in the first place, and that you have a deep understanding of how people are being affected by that problem.

Whether you’re developing a physical product, a tech-based solution or an interactive service, taking the time to listen to what your customers want and then dig deeper to find their underlying needs pays dividends. Putting the end-user at the heart of everything you do is an ongoing commitment, and this bootcamp is a perfect skills booster no matter where you are on your customer-driven journey.

Next up: 24th July @ Claisebrook Design Community


Why is
this important?

Deep customer empathy is at the core of any great product. As innovators and solution designers, we need to use research to deeply understand our customers in order to develop meaningful solutions that will actually work.

Who is
this for?

This workshop is for anyone currently building solutions in a complex environment. Whether you're a product manager, marketer, designer, founder or UX specialist - everyone can benefit from having a structured approach to developing customer empathy and producing rich insights.

What do I
need to bring?

Just your creativity! This is a computer free workshop. We will provide all the tools required and the canvases we will use throughout the session. You are welcome to take home all the materials used at the end of the session.

👏 What our learners
say about learning with SOMA.

"Just the right mix of useful, informative and inspiring. And most importantly – always actionable."

Lily, Growth Marketer

"A great workshop, fully loaded with inspiration for real-world application of innovation principles."

Amanada, SME Director

"A truly immersive hands-on workshop with invaluable insights and take home learnings. The coffee's pretty good too!"

Derek, Design Manager

What we
will cover

Customer empathy.

At the heart of the human-centred design process is the customer you’re designing for. It’s all about developing empathy for the end-user and uncovering their core needs.

Rapid research.

We believe with right tools everyone can be researcher. We'll show you how to undertake meaningful interviews and customer research techniques to uncover real insights.

Problem discovery.

Customer-centric thinking is all about solving the right problem. Problem definition approaches utilise your customer insights to craft a crystal-clear design challenge.

What does customer-centric mean?

Understand the trend towards customer-centric thinking, its connection to the design process, and how it produces stronger results.

Lean customer research.

Learn how to use lean research approaches to produce valuable insights quickly, cheaply and reliably..

Empathy-driven solutions.

Use empathy tools to identify the core needs of your customers and create personas that capture their experiences and requirements.

Converging on the right question.

Harness the power of your customer insights to articulate a clear statement of your design challenge that captures the right problem for the right customer.


Over a full-day workshop, we'll dig deep into the lean research process, exploring a variety of customer empathy tools and techniques that you can add to your innovation toolkit.

Each day runs 9:00 - 5:00pm, with breaks to enjoy some delicious and healthy morning tea ☕️, lunch 🥙 and afternoon tea 🍰.

Skills, tools and mindsets.

Our learning style is fast-paced, hands-on and immersive. You'll be applying new skills and mindsets as you learn them, and you'll walk away with a bundle of new tools to use in your work.


  • Understanding users needs, wants, goals and pains.
  • Crafting clarity with a strong problem statement.
  • Designing a customer research interview.
  • Uncovering your core assumptions.


  • A comprehensive user research planning canvas
  • A structured customer interview canvas to produce usable insights
  • Proto-persona tools for defining archetypal users


  • Building deeper empathy for your customers and their core needs.
  • Placing your end user at the centre of the design process
  • Approaching customer research as a curious novice

Your're in
good hands


Nate Sturcke is a passionate educator and supporter of the local Perth innovation ecosystem. Over the last 5 years Nate has worked with over 1,000 entrepreneurs through a variety of programs, including the Silicon-Valley based Founder Institute accelerator; Google-backed Startup Weekend; and RAC SeedSpark seed fund. In both 2017 and 2018, Nate was awarded the WA Startup Community award for his role in promoting early stage entrepreneurship throughout the state.

Learn more →


Matt Norman is a learning designer and facilitator working to transform education and training, starting in WA. He has over 5 years of experience running workshops with everyone from social impact professionals to at-risk youth, and has worked in advocacy and recruitment for the innovative Teach For Australia program. A graduate of both the Presencing Foundation Program on systems change, and the KAOSPILOT Masterclass in Learning Design, Matt’s passion is creating experiences that bring out the best in people.

Learn more →

We're proud to have worked with some amazing organisations. View case studies →

✌️ Interested? Let's chat!

If you're interested in learning more about our bootcamp, or how we can run a bootcamop just for your team, please get in touch by leaving your details below.