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2 hours • $99 per person • Discounts for teams and groups
Growth marketing is a powerful modern marketing philosophy centered on obsessive experimentation to grow your business. More so than traditional marketing, growth marketing focuses on maximizing the lifetime value of a customer at all stages of the funnel, while minimising the cost and time it takes to do it.
This workshop will arm you with the knowledge and tools to design, run and analyse effective growth marketing experiments for your product or business. By the end of the workshop you will have a sound understanding of the growth marketing philosophy and the tactics required to attract, acquire and retain users to grow you business.
Growth marketing has become a foundational skill for anyone looking to attract, acquire and retain users to their products. Regardless of industry, all organisations must develop a robust marketing funnel in order to thrive in the increasingly competitive landscape.
This workshop is for product managers, marketers and founders who are looking to design effective marketing experiments to grow their user base.
Just your creativity! This is a computer free workshop. We will provide all the tools and materials required for session. It is recommend you come armed with a product in mind to design your experiments around.
Understand the growth marketing process and how to design an effective growth funnel for your product.
How to design, run and analyse effective growth experiments.
How to build your own growth hacking toolkit.
Chloë is a seasoned marketer and technologist, with a deep experience in launching and managing technology products. As the Director of Growth for RateIt, Chloë has worked alongside brands such as Adidas, Uber and Pandora. Chloë is also currently a board member of StartupWA, the peak advocacy body for startups in Western Australia, and runs her own cruelty-free makeup brand, Kisanii. Previously, Chloë was a Founding Director at Dapper Apps, where she developed and launched over 70 mobile apps.
"This workshop was succinct, to the point and valuable as a working tool that the participant can take and begin applying. Venue was comfortable doughnuts delicious. What more do you need."