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3 hours • From $149 per person • Available for teams and groups
At the heart of every great product or experience is a deep understanding of customer needs, wants and goals. Research is no longer optional - product designers, marketers and innovation leaders need to become experts in how to run successful research activities that result in real outcomes for their customers and organisations.
This workshop will arm you with leading customer research practices, including how to design and run successful customer interviews and analyse your qualitative data for meaningful insights.
Next up: 8th May @ Riff powered by Spacecubed
Customer research is at the heart of every contemporary product development and user experience design approach. Key skills like human-centred design, service design and UX are fuelled by the ability to run effective customer research practices.
This workshop is for product managers, marketers, designers, founders and UX specialists - it is intended as an up skilling exercise for those currently or about to undertake customer research and want to take their skills to the next level.
Just your creativity! This is a computer free workshop. We will provide all the tools and materials required for the session. You are welcome to take home all the materials used at the end of the session.
How to select and design research approaches that will achieve your product or experience objectives.
How to run a successful customer interview, including how to plan, design and structure an interview.
How to surface meaningful insights from your research and share those results with others.
Nate Sturcke is passionate educator and supporter of the local Perth innovation ecosystem. Over the last 5 years Nate has worked with over 1,000 entrepreneurs through a variety of programs, including the Silicon-Valley based Founder Institute accelerator; Google-backed Startup Weekend; and RAC SeedSpark seed fund. In both 2017 and 2018, Nate was awarded the WA Startup Community award for his role in promoting early stage entrepreneurship throughout the state.
"A truly immersive hands-on workshop with invaluable insights and take home learnings. The coffee's pretty good too!"
Derek, Design Manager