Why do you use it:

It's crucial to be clear on the context and purpose of a design challenge before you get started. This makes sure that you're identifying a problem that's strategically relevant for your team or organisation, and that you've got a sense of what success would look like, even when you don't yet know what your solution will be.

When to use it:

This canvas should be used right at the beginning of a design and innovation process. It's a kind of scoping activity, to help you understand what your design challenge is and what the process you're embarking on is trying to achieve.

How to use it:

Opportunity: In this box, write down the design challenge or opportunity you're working on in your own words. What exactly is the problem you're trying to solve, and why is it important?

Solution Objectives:

This is your opportunity to reflect on how you'll know whether your design process has been successful or not. Try not to focus on specific solutions (“we will have implemented…”), but instead, think about the metrics or evidence that will tell you you've been successful.

Constraints:

All design processes happen within certain constraints. Whether it's time, funding, staffing, permissions, technology, or something about the environment you're working in, this is a place for you to list the constraints that you'll need to be realistic about in this process.